White backgrounds are practically de rigueur . . . but


When it comes to selling products online the received wisdom is that the white background rules. Even if it’s an item of clothing and being modelled on a human being more often than not the white background is de rigueur. Of course, there are still beautiful fashion shoots intricately styled and shot on location. Turning the pages of any fashion magazine or Sunday newspaper supplement and you see these photographs printed. The same images will also appear online on the opening pages of the brand’s website, but once you start clicking through to any specific product, there’s the model/product positioned hovering in the white, computer void.

I have to admit that I have bent to the norm of the white background, but in my heart of hearts I think colourful and complex, or dark and moody shoots produce infinitely more engaging images.

Author: agnesashe

Artisan, blogger and passionate East Anglian working from home.

10 thoughts on “White backgrounds are practically de rigueur . . . but”

    1. Thank you – to be honest I think white backgrounds are studio shots and therefore cheaper than location shoots. A pragmatic choice or should I say the bottom line rules.

  1. The way the colour is reflected off the centre photo is mesmerizing and wouldn’t happen without your dark background. A great way to display your scarves. From an artistic point of view however the model in shadows is wonderful – you’re doing such interesting photography these days.

    1. Thanks for taking the time to have a look and leave comments.
      Not sure what the response to the Steve Jobs film has been like in Canada, but over here in the UK it’s been variable. I think it partly depends on how much you already you knew about him and the Apple story beforehand.
      Wholeheartedly agreed with your thoughtful post about the tragedy in Paris.

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