White backgrounds are practically de rigueur . . . but


When it comes to selling products online the received wisdom is that the white background rules. Even if it’s an item of clothing and being modelled on a human being more often than not the white background is de rigueur. Of course, there are still beautiful fashion shoots intricately styled and shot on location. Turning the pages of any fashion magazine or Sunday newspaper supplement and you see these photographs printed. The same images will also appear online on the opening pages of the brand’s website, but once you start clicking through to any specific product, there’s the model/product positioned hovering in the white, computer void.

I have to admit that I have bent to the norm of the white background, but in my heart of hearts I think colourful and complex, or dark and moody shoots produce infinitely more engaging images.