Slave to the Algorithm

Back in 2014, one year after I opened my online shop, it became clear that ‘Agnes Ashe’ should be on Instagram. The occasion that prompted my boarding this particular social media train was when the US craft platform, Etsy, decided to make a UK television advert. In order to be included in the selection procedure Etsy wanted to see your work on Instagram.

First Instagram post for Agnes Ashe 8 May 2014.

The above is the first post I made on Instagram back on 8th May 2014 and over the next couple of weeks the pictures uploaded on a daily basis included my painted silk scarves, flowers, my garden and, of course, the ubiquitous coffee shot!

My first fortnight on Instagram back in May, 2014.

I haven’t posted a coffee photo in years and it is rare that I post any food or cooking pictures these days, but I still post many flowers and, needless to say, my silk painting work. But, in this fast moving world of everything social media, Instagram, is not the same platform it was back in 2014.

Instagram has been around for about 11 years and during the first five years there were no significant algorithm changes, not even when Facebook bought the platform in 2012 as Instagram hit 50 million active users. By the time I joined in 2014, Facebook had already introduced advertising the previous year despite considerable grumbling from their longtime users.

Instagram’s different presentation modes.

However, 2016 was the watershed year when ‘the Algorithm’ (basically how other people find and see your posts) was totally overhauled. From this time onwards Instagram and visibility have been a moveable feast. I guess for high profile Instagram stars and celebrities it is all part of the social media game, but for regular individuals or small businesses posting on Instagram whether simple posts, stories (recent example below) or reels, it is not quite the useful beast it once was. It has turned into somewhat of a voracious monster for me gobbling up my working time prepping not only photos, but videos and slideshows. I suppose some aspects of social media work are creative, but I would rather be creating and painting scarves.

A recent story which on my Instagram has accompanying music too.

One for me and one for the shop

About once a year I paint an experimental, trial scarf for myself, then tweak the design and when I’m satisfied paint a very similar more refined version for the shop.

The prototype for my new small scarf series.

Not long ago I reviewed my stock and assessed the different colours available. I realised recently I have been mostly working with blues, turquoise and pinks. On my shop there’s also scarves in pink and green, soft green and gold, but no strong green.

Last time I did this ‘one for me (prototype) and one for the shop’ I was working with strong, vivid reds. This time I thought I would use the same approach to work with some zestful, bright greens.

My prototype left and ‘Evy Apple’ now on my shop. I think the shop version works better with the darker areas of Prussian blue adding contrast and depth.

Of course, sometimes there’s a fashion for a certain colour and I notice green has become popular of late. Now, this bright green is quite a change for me and for a first experiment it was always going to be working with my smallest scarf size.

Painting the first bright green ‘prototype’ scarf.

Also this small ‘neckerchief’ size is a personal favourite as it can be worn to add a small accent splash of colour, especially when it is such a zingy colour.

And one for the shop – painting the second bright green small silk scarf.
Two bright green scarves.

Finally, both green scarves were finished and steamed and now one is on the shop and I am wearing the ‘trial’ one as I type this post!

Warmer Colours

It might be a cool and wet start to July, but recently I have turned to painting with a warmer range of colours.

It is another layered mid-sized scarf which has ended up more patterned with the second layer than I had originally intended.

And, after steaming the colours have turned out to be stronger and hotter than expected as well. Perhaps this weather is going to get the idea and also turn hotter too and then we’ll have a summer after all.

As inspired by aquilegias and alliums

Last month I took a few photographs of the flowers that had managed to do their thing despite a very wet May.

Aquilegias and alliums inspirational flowers

As it happens it was the photo of the deep purple and pale lilac aquilegias that consciously caught my attention and became the inspiration for a silk scarf.

And, in that strange way that colours and shapes so often infiltrate the sub-conscious, the alliums found their way into my design too.

The second layer of shapes and colours added over the first fully dyed silk made for a messy looking composition, but after steaming the completed scarf, Eladora Sea, has turned out to be one of my favourites.

After steaming the silk scarf is washed, photographed and then added to my shop.

Adding a dark background

Along time ago when I was a student my textiles tutor once commented to me that she could always recognise my work by my use of black. At the time she had been looking at drawings for a floral fabric where I had used only the tiniest hint of black behind lime green stems.

Adding a dark mottled red to a red and pink neckerchief.

I also remember my mother (an amateur oil painter) making a comment that she never used black, but only ever Payne’s grey.

Adding purple to a square flat crepe scarf.

Over the years I have begun to include more and more colours in their darker shades instead of the black to add depth to my designs. Every now and then I think I am going to stick with a pastel background, but somehow I find I want the design to be a little more punchy . . .

Adding Prussian blue as the final layer.

And then a pot of a dark Prussian blue or an imperial purple or even a rich brown is unscrewed and the dark dye banishes the pastel.

Adding dark brown and dark grey to a large crepe de chine scarf.

However, as I write this there’s work on the frame where I have designed from the outset to use pure black. I know it might seem strange, but to get the best black it has to be painted onto the natural silk before any other dye has been added. You’d think that black would just cover any previously painted area, but some of the initial coloured dye binds to the silk and even though the black is strong, it never quite looks as sharp.

Currently using black again.

Finding myself working again with black it seems, as with so much in life, even one’s creativity can turn full circle as part of a cycle. Apparently for me it turns out I am on a roughly seven year circuit! Of course, it’s never a true repeat, but a revisiting with the benefit of experience.

An example of a black background from the outset. One of the first five scarves I created when I launched my online shop back in 2013.

Blue – Bright and Cheery

Perhaps because it’s been an unusually cool spring I have found myself painting brightly coloured highlights against very, very blue backgrounds.

Fuchsia pink and burnt orange were the starting combination.
I nearly always sign my work early on as it is awkward to almost impossible to add at the end.
And this is the first of the strong, bright blue being added.

I am not sure whether you would call this blue, cobalt blue, royal blue or ultramarine, but it’s certainly a bright and uplifting colour.

Nearly finished, adding a circle of a dark navy with corners of black.
The painting is finished and this 90 x 90 cm scarf is now ready for two hours in the steamer.
Finished and uploaded to Agnes Ashe online.

Well, whether the blue is royal blue or cobalt blue or even ultramarine, I still think, as usual, Mother Nature does it best.

Brunnera macrophylla aka Siberian Bugloss part of a partial shade, roadside planting in Ipswich’s town centre.

A tricky colour to photograph

Sometimes for some strange reason, and unwittingly, I just make my life that little bit more awkward and this is one such occasion. I absolutely know that the one colour I find virtually impossible to accurately photograph is pale turquoise. Naturally, therefore that is the very shade that has ended up being THE conspicuous colour for my latest 90 x 90 cm silk scarf.

I simply cannot explain how this happened, as you can see below it all began innocently enough with simple, primary highlights of red, green, yellow and blue and then a few dark smudges of deep purple.

However, after painting in the black and grey border I pondered, considered and then decided the small corner details could be in a turquoise/sea green colour and then suddenly I find I am industriously splashing it all over the centre panel.

I expect you have heard authors say that often their characters take on their own life and lead a story off in a completely new and unexpected direction, and I, behind my hand, have thought right, okay, sure. But, after my experience with this scarf, I believe them. I am totally converted to the idea that a creative process can somehow evolve pretty much under its own steam.

So, there you have it a pale turquoise (or is that sea green?) silk scarf with a few highlights of other colours!

Tuesday, 9 March 2021: Made in UK Day

It is the 10 year anniversary for the folk at ‘Make It British’ and as part of their celebrations they are marking the day, Tuesday, 9 March 2021, as #MadeInUKDay.

Since its launch 10 years ago, the Make It British site has been visited by more than 6.5 million people looking to buy UK-made products and search for UK manufacturers. This year alone has seen a 68% increase in enquiries since the UK left the EU’s single market and customs union. UK manufacturing is currently worth £192 billion to the UK economy and employs 2.7 million people.

The campaign, mostly using social media, is to remind everybody of the wider benefits when buying items made in the UK. Below is a series of images and graphics that will be appearing on various social media platforms in the lead up to next Tuesday’s #MadeInUKDay.

There are plenty of well-known manufacturing names listed on the Make It British directory, but let’s not forget all the small businesses and solo enterprises creating a wide range of crafted products too. And, some of these makers have offered products that will feature in a special Made in UK Day competition.

A Romantic Time of Year?

It is hard to believe or maybe not, but it is about a year since all this Covid business began plaguing our lives. I am still amazed that during February last year I visited my daughter in London who had just returned from the French Alps! We travelled around on the buses and Tube, and then spent nearly three hours sat amongst a tightly packed, full-house to see Cyrano de Bergerac in a traditionally ‘cosy’ West End theatre. I am going hot and cold just writing about it.

A year on, another February and another Valentine’s Day, but this time it will be a first. It will be the first Valentine’s Day in the middle of a lockdown. Over 10 million folk in the UK have already been jabbed with one kind of vaccine or another and some lucky people have even had the two required doses. Even so, it won’t be a Valentine’s Day of restaurant visits or theatre treats. And, despite my father being fully vaccinated, there will be no birthday trips (he’s a Valentine’s baby) to the opera or even up the road for a concert at Snape Maltings. All closed.

The marshes and reed beds backing onto Snape Maltings.

As an alternative to those standard treats, I expect some people will turn to the Internet looking for a special gift. I have read in the British press and heard on the radio and television that the pandemic has accelerated the decline of many High Street stores as more and more of us have become familiar and comfortable shopping online. What is bad news for some is inevitable good news for others and I have definitely benefited with more visits and sales from my online business.

In fact this week I have just sent one of my scarves to Canada. I think receiving the gift of a silk scarf is a romantic gesture, but I am not sure how I’d feel about being given a silk face mask for Valentine’s though! Is that a maybe or a definite no? I am not sure.

Returning to Scarf Painting

After several months of working at a smaller scale painting patterns for silk masks, I have recently returned to painting scarves.

This change in scale is more tricky than it appears. I experienced and learnt that when I first started painting the smaller pieces for masks. With a move back to larger work I didn’t want to misjudge the gear shift whilst painting a full 90 x 90 cm square, so I have returned by first painting neckerchiefs.

Pinning out the 55 x 55 cm squares and loosely laying down the first outlines became a poignant experience as I reflected on the intervening seven months since I last worked on any scarves. I then reached for the darkest, dark blue I have and painted in the background.

2020 really has turned out to be a ghastly, ghastly year.

And, finally now, the 31st December, we can say goodbye and good riddance to it.

Contained and Restrained

Now I’ve always known that my creative work varies noticeably with how I am feeling. Obviously this personal acknowledgment is not from a serious, in-depth, psychological assessment, but just a vague, airy-fairy type of observation.

I expect you’ll find this mini challenge/quiz all too easy. These ‘sequence’ photos are a selection of the scarves I’ve painted so far this year. They are a before lockdown and during lockdown series. As an aside, how good it would have felt to have been able to type a sequence of ‘before, during and AFTER images’. Soon, we hope, soon. So which are the before and which are the during scarves?

A – Berenice Clover
B – Berenice Cobalt Blue
C – Florella
D – Sidona

I think it’s quite obvious, you’ve probably guessed but here are the answers to confirm your no doubt perceptive choices.

For me it goes thus – chirpy, energetic, outward-looking, and my work is bold, loose and conspicuously colourful. Conversely, hit a pessimistic period and it’s all introspection, lethargy and hints of moroseness, and my work becomes contained, restrained and muted. I have to say it’s never been quite so obvious as this!!!!