Celebrating Saint Valentine’s Eve – a new idea perhaps, but not so, in fact an old local Norwich jollification. During the evening of February 13th wrapped gifts labelled with ‘Good Morrow Valentine’ were left on doorsteps all over the city. Anonymous admirers then knocked on front doors and hastily retreated. In 1862 one local resident Helen Downes commented,
‘We do not here content ourselves with lace-cut papers, but everybody sends everybody real presents anonymously; and, as on all gift-bestowing occasions, the children come in for the lion-share.’
During the Victorian times in Norwich the weeks before Valentine’s Eve found the shops so busy with extra trade that additional temporary sales assistants were hired. The folks of Norwich were shopping for Valentine’s gifts. The grander gifts on offer included workboxes, vases, tea caddies and umbrellas or for a very lucky lady a ‘Norwich Shawl’.
However, the most typical gifts were gloves and perfume together with the familiar Valentine’s day card. Victorian Valentine’s cards were elaborate affairs with embossing, paper lace, feathers and even hand stitching.
According to the information at Norwich’s Bridewell Museum both young and old took part in celebrating St Valentine’s Eve. The museum is dedicated to the history of Norwich and as part of displays showing the story of local commerce it has a superb collection of high quality Victorian hand stitched Valentine’s card. Similar examples are sometimes sold nowadays by antique dealers and I’ve also found a few vintage survivors (pictured above and below) on Etsy from Moon Maiden Emporium, The Jewel Mystique and SCDVintage.
I couldn’t help but think how we so often assume we are living in the most consumer conscious times, but nothing is new and the Victorian Norwich shopkeepers obviously spotted a lucrative opportunity over a hundred years ago. Of course, you could just have a go at making your own version! (Sorry no delicate sewing with silk and lace trim just wrapping paper, doilies and reproduction Victorian scraps.)