Art for Art’s Sake – Damien Hirst?

Damien Hirst for Alexander McQueen
Limited edition silk scarf.

Sometimes you can’t help but wonder what a critic from a past age would make of our contemporary world. Although not the first to use the expression ‘Art for Art’s Sake’, I expect the Victorian writer, Walter Pater would be amazed at out current convoluted interpretations of ‘Art’. In his book, ‘The Renaissance’, published in 1873, he wrestles with the contemplation and definitions of beauty in a broader discussion of aesthetics. His book is partly a response to the 19th-century changes in manufacturing which brought about factory-based mass production. In his Chapter “Luca Della Robbia”, Pater discusses Italian Renaissance sculptors and their reinterpretation of the work of the Ancient Greeks. Pater draws our attention to the difference between the Ancient Greeks and the Renaissance Italians and gives us his Victorian’s view on the importance of individualism and personal expression through this extract about Michelangelo:

To him [Michelangelo], lover and student of Greek sculpture as he was, work which did not bring what was inward to the surface, which was not concerned with individual expression, with individual character and feeling, the special history of the special soul, was not worth doing at all.

Victorian Pater was looking for an artist to bring something of their inner self to their work. I think we would agree that Damien Hirst understands the value of confidently expressing himself. Although, it is hard to know whether it’s his inner self. He, as an individual almost becomes the brand, certainly his name is. However, I was still surprised to see these digitally printed silk scarves displayed in an art gallery window. They are branded Damien Hirst for Alexander McQueen. I don’t know about Art for Art’s Sake, perhaps Brand for Brand’s Sake. Fashion Houses have long traded on the designer being the brand, but I thought these limited editions scarves interesting blurred the lines between art and fashion.