An early bird doesn’t always catch the worm

Queue-outside-DM-shopAs part of a rather clever marketing campaign the folks at Dr Martens had a special few minutes this morning when they opened their stores and sold their classic Monkey boot at its original 1960s price – that was £3 – nowadays £110. Obviously there was a limited stock at this low, low price and obviously there was a long, long queue snaking up to their doors.

My daughter and I launched a two-pronged attack, she went to Schuh at Marble Arch in London and I trekked into to join the queue outside the Dr Martens in Norwich. When I arrived it was already over 100 people long with some determined people queuing since 3.00am, but I thought I’d wait anyway. Even in England where we Brits are famous for queuing you still get the odd queue-jumpers. This pair of lads shuffled up to join their friends and then stood their sheepishly as a wave of muttering rolled over them. As it was no-one this far down the queue got anywhere near the £3 boots, but we were all given 25% off vouchers by a helpful shop assistant at 8.50am.

Despite my failure, all was not lost because my daughter (a true early bird) in London got the boots she wanted at the 1960s price.

At least one early bird caught the worm. Dr Martens Cappers  at the 1960s price of £3. (normally £100+)
At least one early bird caught the worm.
Dr Martens Cappers at the 1960s price of £3. (normally £100+)

Advertisements