I know, I know it’s only the beginning of November, but Halloween is behind us and the world of retail is already in full swing decking out the bricks and mortar High Street stores and the online shops with their Christmas offerings.
It is awkward for me as I haven’t been a November Christmas shopper since I lived abroad and had to organise Christmas gifts to meet the International posting dates. Mentioning Christmas this early never feels quite right to me.
Of course, as we all know, the Christmas television adverts and magazine spreads for this year were probably shot back in August. How ghastly is that? But even for me I have to make banners for my shop to remind people that we are arriving at the gift-giving season (as if everybody doesn’t already know).
And, for practical reasons I have to set out postal dates and details and let my customers know the last ordering day to ensure a Christmas delivery.
Last year, before the vaccine programme commenced, I mostly sold masks for Christmas gifts. It is hard to tell whether people will still buy them this year as our country’s leaders are not keen to advocate their use. You may have noticed that many, many people at COP26 on Monday were wearing masks, however our Prime Minister even when sitting next David Attenborough (95 years old), didn’t think it was necessary for him.
And what’s more on that very same day, Monday, 1 November 21, the UK recorded 40,077 new Covid cases. The PM may think it’s all over, but the figures are giving a more worrying picture.