Over the last couple of months or so I’ve spent a fair chunk of my time revamping my Etsy shop in preparation for their latest online changes. I know that plenty of folk are resistant to change if change appears to be pointless. What’s the expression ‘If it ain’t broke, don’t fix it!’ However, considering making changes can prompt you to dispassionately scrutinise the status quo. The Etsy new look for their shops has certainly made me tidy up and redesign the look and feel of both my Etsy outlet and my own online shop.
Okay, so that was all well and good, but then, on the back of a few other gripes, came the final straw. Etsy introduced an easy to use template for a shop’s policies. Just bear with me here for a sec. Etsy has ‘found’ that customers don’t like reading lots of words, particularly about boring issues such as time to send out goods, delivery details, buying from another country, insurance and what happens should wish to return an item. Yes, I agree, I don’t want pages of legalese, but when I’m buying I do want to know what to expect especially if I’m buying a special gift for someone and time is crucial.
Etsy has been around for over a decade now and should know that the ‘world of handmade’ is not a homogeneous place where ‘one size fits all’ solutions are going to be the answer. Like many of my fellow Etsy artisans who create one-off pieces, I spent sometime writing my policies to give my customers as much information as possible. As Etsy sellers, who are not all based in the US (Etsy is a US listed public corporation), we are subject to our own, quite specific, national trading laws regarding online commerce. I would have thought that this fact alone would suggest that a policies template for everyone was going to be inappropriate. It transpires that you don’t have to use the new template, but there’s a hint that if you don’t comply you are less likely to be ‘found’ when customers search on Etsy.
So, is it time I left the Etsy platform – the end of the affair? I’ve only been an Etsy seller since 2013, a relative newbie, but during this time Etsy changes have meant a broader acceptance of work for sale that is neither vintage nor handmade. Of course, digitally printed silk scarves spring to mind – what can I say! This issue, coupled with a general race to the bottom pricing as some crafters flood the Etsy market with cheaply made offers, means I feel that perhaps it’s no longer the place for me. Remember the film depicting the short reign of Anne Boleyn, ‘Anne of a Thousand Days’, well I’m ‘Agnes of 947 days’.
Update – I have now closed my Etsy shop. All my hand painted scarves and textile art is available from my own Agnes Ashe boutique/gallery which is run through a professional eCommerce platform based in the UK (most of my sales are to UK customers). I may have left Etsy, but I do still ship internationally to Europe, US, Canada, Australia, New Zealand and Japan and accept major debit/credit cards.
That’s it – end of the moan and end of all those boring . . . words.