Every now and then Instagram gives us something interesting and positive. On Tuesday 26th June the media folk at Creative Review posted this intriguing photograph by a new young talented photographer, Annie Lai.
The post informs us that Annie (for those of you who might want to have a peak on Instagram she’s @annielai_) has only recently graduated from the London College of Fashion. She grew up in China, but spent her High School years in New Zealand, before taking up her place to study photography in London. I can see why Creative Review chose to feature her work as there is a hint of a retro quality about it yet overall it is most definitely new contemporary work.
Looking at this fashion photograph I feel I should grab my Art Historian’s hat and immediately delve into the world of Roland Barthes to consider why I am so taken with this image. Although it is not a blatantly emotionally charged photograph, I think its composition, tone and framing, and crisp lighting is engaging us more than the average fashion photo. I think it has both studium and punctum. Naturally, this is a subjective view and in Barthes’ musings on photography he suggests you can be interested in a photograph (studium) without it having that special quality/effect he called punctum:
A photograph's punctum is that accident which pricks me (but also bruises me, is poignant to me). Rolande Barthes from 'Camera Lucida - Reflections on Photography'1980
After considering why, for me, the photo has pricked me, I think it is very personal. Overtly, it has made me recall images of Twiggy and Edie Sedgwick that were splashed across the magazines from my childhood. Then, in a fleeting drift of linking memories radiating out from this recollection I arrived at recalling my childish thrill at wearing some new orange sandals. My sister and I had accompanied my mother on a visit to a home hairdresser. It had been a very hot day and she had dressed us in matching homemade turquoise and green paisley print mini-dresses. And, I got to wear my new sandals. Amongst the many events of childhood, a random moment on a random day was caught to become a poignant memory for me and it has been strangely evoked by this 21st century fashion photo.
As far as my own attempts at fashion photography go I think I have captured one decent shot in the last 1,000. Again, it’s all subjective, but I think this photograph probably works for more than just me as it is one of my popular pics on Instagram.
Agnes Ashe 