Now I am a fan of the colour green. In one way or another it has been a colour I have used in painting different rooms since my first house back in 1996. Of course, there are greens and greens. I remember the first time I used green it was a bright apple green and in a south-facing room it definitely had a hint of lime about it. At the same time I was painting the walls the plumber was installing the central heating and he could barely conceal his revulsion!
It appears that lime green is not a popular colour in our northern light and as we have so few days of summer sun when it looks really good, I reappraised the one lime green scarf on my shop and decided to give it the layer treatment.
Now, regular perusers of my blog will know that amongst the tools in my ‘creative process’ box layering is a technique I use to change my work and give it more depth.
I did like the flat pattern of the original, but I can see that the very nature of the flatness made the lime green less appealing especially in the photographs.
Over-painted, steamed again to fix the work and newly photographed and now uploaded to my online shop. I think it is definitely a more interesting piece.
As we approach Mother’s Day (here in the UK) I have been lucky once again to be selected by UK Handmade to have a couple of my scarves featured in their Spring Showcase.
As you may already know I take all my own product and publicity photos. I have been photographing my own work for four years now, but try as I might I still can’t get my head round photographing in advance, in preparation for the next season. I always marvel at the wintery Christmas television adverts that were most likely shot in high summer.
The best I can manage is to create the feel of a season. For spring this year I initially had a go at working with yellow, but in the end I have chosen pink for the main colour. I’m going all out with spring pink. In fact I have even rearranged my shop homepage to start with all the pink and mostly pink scarves. Who doesn’t love a little double pink cherry blossom?
Scrolling through various Instagram accounts for craft marketplace platforms, I noticed there was almost a ‘house style’ for images. This is despite photographs being selected by different platforms and originally uploaded by many different crafters. Neutral rules the day with plenty of white. Is this style just for the world of handmade, or, are some of the luxury brands presenting themselves in a similar manner?
Naturally, I looked at the Instagram accounts for Hermès, the world’s most famous brand of scarves, and Liberty, a store famous as purveyors of pattern and colour. And, it is easy to see – hardly any computer white and plenty, plenty of colour.
Now, how about an Instagram account promoting the work of specialist, artisan crafters. Displaying craftwork that is neither particularly homespun nor high-end, big brand luxury – I chose to look at the feed for the Craft Council.
Images chosen by the Craft Council do have more white than the luxury brands, but also considerably more colour than Etsy, DaWanda and Folksy pictures. I made a comparison with my own recent postings to Instagram and although I don’t stick rigidly to scarf photographs the overall feel of my account is most like the Craft Council.
Now I have attempted to put this insight to use. I have experimented adding and subtracting colour to one of my scarf photographs aiming to make the image more interesting.
Firstly, too much colour with no white in sight. Next near enough devoid of colour altogether. Then finally, a corny compromise – the colour pop!
Here is a little question – is there a professional view that always prevails? Big production, fashion magazine shoots seem to take their beautiful, thin, young models and shoot them looking at best irritated, but more often angry or depressed. Are other options a possibility?
Full-face looking at the lens? And cheerful. Posed and angled? Perhaps a bit old fashioned.
And the facial expression . . . ? Blank?
Well, may I ask for your opinions? I have been bogged down with so many photos I can no longer see the wood for the trees. This handful gives a rough overview of the choices I have.
And, here are some gorgeous professional fashion photographs from the masters, Nick Knight, Tim Walker, Rankin, and David Bailey if only …
Nick Knight for Vogue 2008
Tim Walker for Vogue 2012
Coco Rocha by Rankin wearing Dolce & Gabbana for Elle 2013