‘A Nation of Shopkeepers’ for the 21st Century

How time flies – I have had an online boutique for over five years and this 21st-century way of shopping has become routine.

And, in the last decade everybody, but everybody I know uses online shopping for some aspects of their lives, but sometimes for me it is pleasant and beneficial to meet my customers in real life. This was the case the other weekend at Blackthorpe Barn. I set up my display, took a quick tour round to meet fellow artists and stood by my stall ready for the first customers at 10.00 am.

By 11.00 am the featured scarf displayed was sold to an enthusiastic customer who used to be a silk painter. Obviously, the large poster-style photograph caught people’s attention, but there is nothing like seeing and feeling silk in real life and I hope she enjoys wearing it. 

British Crafts at Blackthorpe Barn is a good venue to attend, but there is a newer, 21st-century form of selling. Since the first experiments in Los Angeles, the ‘Pop-Up Shop’ phenomenon has spread across the globe. Pop-ups in all sizes, selling all types of products, from all types of venues temporarily open their doors to the public. And, in my little corner of East Anglia a local artist transforms her charming house into a Christmas Pop-Up Shop for three days selling work by fellow artists from the surrounding creative community. 

The Pop-Up Shop at East Cliff House, 24, Harwich Road, Mistley, CO11 1LQ, will be open Friday 7th from 3 pm to 9 pm, Saturday 8th and Sunday 9th December from 11 am to 5 pm.