I know, I know it’s only the beginning of November, but Halloween is behind us and the world of retail is already in full swing decking out the bricks and mortar High Street stores and the online shops with their Christmas offerings.
It is awkward for me as I haven’t been a November Christmas shopper since I lived abroad and had to organise Christmas gifts to meet the International posting dates. Mentioning Christmas this early never feels quite right to me.
Of course, as we all know, the Christmas television adverts and magazine spreads for this year were probably shot back in August. How ghastly is that? But even for me I have to make banners for my shop to remind people that we are arriving at the gift-giving season (as if everybody doesn’t already know).
And, for practical reasons I have to set out postal dates and details and let my customers know the last ordering day to ensure a Christmas delivery.
Last year, before the vaccine programme commenced, I mostly sold masks for Christmas gifts. It is hard to tell whether people will still buy them this year as our country’s leaders are not keen to advocate their use. You may have noticed that many, many people at COP26 on Monday were wearing masks, however our Prime Minister even when sitting next David Attenborough (95 years old), didn’t think it was necessary for him.
And what’s more on that very same day, Monday, 1 November 21, the UK recorded 40,077 new Covid cases. The PM may think it’s all over, but the figures are giving a more worrying picture.
From this Saturday, 4th July 2020, in the UK it’s all change or not! As I write this I have the radio on in the background and I keep hearing ‘chaos’, ‘mess’ and ‘confusion’ from various commentators. There are members of the general public calling-in with questions about all the measures needed to ensure safety for ‘Independence Day’ as the tabloids are dubbing it. No doubt Cummings and Johnson are quietly satisfied this cynically selected date is being trumpeted in this predictable manner. Hospitality and travel will be joining retail instigating up to the minute protocols for the new normal. This will include new hygiene routines and maintaining people are physically distancing. Good luck everybody.
Looking at the retail sector specifically and the recent economic data reported in the press the lockdown has had an immense effect on the this sector. The high street had already been struggling in recent years and now as the lockdown lifts more and more shops are finding they are longer viable. Perhaps many shoppers are now less willing to brave the high street stores for non essentials as at the same time more consumers are now accustomed to buying online. However, once you are shopping online you soon find there is an almost overwhelming choice.
Personally, when I am shopping online I like to minimise the ‘product miles’ due to environmental concerns and for that reason prefer to order from the UK. The ‘Make It British’ people have made it easier with their vetted platform listing UK makers and manufacturers. Last month, with my business hat on, I decided to apply to the directory as a maker as well as already being a shopper.
And last weekend, I was delighted when they featured my silk masks in their ‘Top 21 British-Made Face Coverings’ promotion.