Back in 2014, one year after I opened my online shop, it became clear that ‘Agnes Ashe’ should be on Instagram. The occasion that prompted my boarding this particular social media train was when the US craft platform, Etsy, decided to make a UK television advert. In order to be included in the selection procedure Etsy wanted to see your work on Instagram.
The above is the first post I made on Instagram back on 8th May 2014 and over the next couple of weeks the pictures uploaded on a daily basis included my painted silk scarves, flowers, my garden and, of course, the ubiquitous coffee shot!
I haven’t posted a coffee photo in years and it is rare that I post any food or cooking pictures these days, but I still post many flowers and, needless to say, my silk painting work. But, in this fast moving world of everything social media, Instagram, is not the same platform it was back in 2014.
Instagram has been around for about 11 years and during the first five years there were no significant algorithm changes, not even when Facebook bought the platform in 2012 as Instagram hit 50 million active users. By the time I joined in 2014, Facebook had already introduced advertising the previous year despite considerable grumbling from their longtime users.
However, 2016 was the watershed year when ‘the Algorithm’ (basically how other people find and see your posts) was totally overhauled. From this time onwards Instagram and visibility have been a moveable feast. I guess for high profile Instagram stars and celebrities it is all part of the social media game, but for regular individuals or small businesses posting on Instagram whether simple posts, stories (recent example below) or reels, it is not quite the useful beast it once was. It has turned into somewhat of a voracious monster for me gobbling up my working time prepping not only photos, but videos and slideshows. I suppose some aspects of social media work are creative, but I would rather be creating and painting scarves.