Bag ladies for London Fashion Week

Bag-ladiesIt has been London Fashion Week again and to mark this kaleidoscopic event a Sunday newspaper printed a special, big fat, bumper edition of their fashion magazine. Flicking through the 182 pages there wasn’t much about the up and coming bright young things, but instead there was plenty from the major luxury fashion brands launching their autumn ad campaigns. Is it me or do the ad people have a tin ear? Okay, I have been a bit naughty and photoshopped the top picture (original photo below), but, really, what are the Burberry folk signifying?

Burberry-bag-ladies

According to the charity ‘Streets of London’;

8,000 people sleep rough on the streets of London every year. They come from every walk of life, and many of them want to find work.

Maybe I have misinterpreted the images, but sitting on grey city steps in oversized winter coats and knitted hats with what looks like giant shopping bags, (okay I note they all look pristine), reminds me of homeless, bag ladies. Surely that can’t be right.

Burberry aren’t the only ones with brittle, nonstandard photos. In need of something a little different Gucci have stepped off planet – literally.

Gucci-aliens

Yes, look closely and it’s aliens now modelling for Gucci.

Mind you the most startling ad in the whole magazine was, now wait for this, modelling for Louis Vuitton, an OLD person. And, she is the only old person in the whole 182 pages.

Catherine-Deneuve

Admittedly, this beautiful old person is the internationally famous, French film star Catherine Deneuve. At 73 years old she is over three times the age of the other models featured in the various campaigns. And, as a final comment, according to this Sunday newspaper’s own circulation data for 2017 (so far), 70% of its readership are 45 years old or older, with nearly a third of its readership Senior Citizens!

Age

Advertisements