This year at Blackthorpe Barn, as usual, the scarf that caught the attention of the casual passersby was not my favourite. You would think by now I would be used to the well known truth ‘to each their own’ – and so it was on this occasion the blue was popular and yet my favourite, the rich red, was not. I realise that this isn’t quite that simple as within different cultures, particularly where colour is concerned, some colours are more popular than others. For example, red is the most popular colour in China and is traditionally considered to bring good luck and success.
However, despite red being a Christmassy colour here in the UK, and, having several of my red scarves on display, it was this blue neckerchief that received the most appreciative comments, and sold first.
Perhaps it was the way I had displayed it draped across the source photograph of my homegrown flowers, clearing showing from where the colour inspiration had come. Perhaps this little detail intrigued people.
Also, it wasn’t as though it was the biggest one on display which naturally was another one of my favourites. This scarf of soft pastel pinks and lilacs on a parchment background only garnered a couple of appreciative comments and it didn’t sell.
After the weekend’s experience I would like to be able to conclude that I have a clearer idea of what my customers want to buy. However, each year the preferences are different. Fashion trends are ephemeral, and at the same time individuals have their own favourite colours and colours that suit them, and, in the end buying any clothing for oneself or as a gift is a matter of personal taste. And, what’s more no directive from the fashion police or Pantone ‘Colour of the Year’ folk will make somebody choose peach (Living Coral, 2019), or purple (Ultra Violet, 2018), or lime green (Greenery, 2017) if they don’t already like those colours.