This is not what I was going to blog about today, but I need to have a little, or not so little moan. This is how my morning started. Firstly, I received an email from a company asking me if I’d like to get my shop on the ‘1st page of Google’. That is, as you probably all already know, the first page listing web links when you do a Google search. Of course, naturally the listed websites depend on what you are searching for. I would be horrified if you were searching for ‘compost caddies’ and my webpage or image of one of my scarves appeared in front of you. Usually in the mysterious world of Google algorithms and SEO (search engine optimisation) simply typing in a few keywords is enough to generate the right useful links. As with much of life you are first hit with the ‘paid for’ advert links with Google and then, what Google call, the ‘organically’ generated links.
Just now I did a Google search to check if my shop was on the first page (I don’t pay for adverts). The search terms were ‘Hand painted silk UK’, results below.
There aren’t many of us in the UK painting and selling one-off silk scarves and my shop is usually on the first if not second page along with other similar silk artists/painters. However, first thing this morning my search also threw up a link to the ‘Paul Smith’ international fashion business. It was the use of the words ‘hand painted’ I think that triggered the link.
You can call me a nitpicking pedant for this comment, but here goes. The original design for this mass produced scarf was ‘hand-painted’, but this scarf is a printed version of that hand painted work. It is most certainly NOT a one-off hand painted scarf.
Then there was this ‘Painted Garden’ silk scarf.
I think calling this ‘Painted Garden’ is probably more acceptable especially as it is then described as a print silk square scarf. I guess what is happening is in these days with much textile design work being produced digitally that printing a design from an original hand-drawn or hand-painted artwork is now considered unusual enough to be a selling point.
However, I can’t help but feel that the marketing people are implying unique, one-off and hand painted in an attempt to make mass produced products somehow more wholesome and authentic and therefore deserve their ticket price of £110. You can tell this has annoyed me rather a lot. Genuine hand painted silk scarves take hours of work and every single scarf is unique. Sorry, rant over, but here is a photo of the real thing, an unrepeatable, hand-painted silk scarf. (Most certainly not licensed for digital printing either!)