Most of the scarves I sell are bought as gifts. And, whether my customer is buying from me in real life, or online, I carefully fold each scarf within acid free tissue paper and place it in a box. Now there is more to boxes than just simply being a cardboard container.
Originally I chose a pale blue and black box design with a blue and black image on the lid. It was okay, but I always felt the boxes were too deep for a silk scarf.
Last year I changed my supplier and now have plain matt black boxes the appropriate depth.
Initially, I added my pink and black colourful logo to the lid. However, I didn’t think it really worked, so . . .
. . . for my recent outing selling my work at ‘British Crafts at Blackthorpe Barn’ I decided to change the design for the lid to give a more muted appearance.
Mind you, the rest of my display was so full of colour, pattern and ornate props, I doubt anybody noticed the appearance of the boxes!
7 thoughts on “New Gift Boxes”
How wonderful to give so much thought to your packaging. Even if not all your customers notice on a conscious level, they’ll absorb the message that this is a class act!
How kind of you to say so. I learnt from my ex-husband, who started out as a graphic designer, that people visually notice more than they think. And, I found that observation reinforced when I started with the Art History.
Details count. Very elegant and compliment your work.
Thank you. It is sad how much time I spend with the details though!!
If you are like me, you find it soothing and satisfying for things to fit and to make an order, and that’s a good thing, I think. Because there is so much scope in our world to arrange and make sense of things. Plus, your hard work on your art deserves consideration in how it is presented to others. There is sort of a karma there, I think.
In the 1930s/40s my grandmother had a garment business, making smoking jackets, dressing gowns and such-like, always presented in a box. Even though I was a small child, I can still recall seeing one in my mother’s cupboard. It was gloss white with embossing in the top right hand corner and a brilliant blue “sash” diagonally under it. Details do count. And nothing says luxury more than a carefully boxed item. My mother once reminisced about her role in ironing and folding the garments.
That’s a lovely memory. Yes, I think beautiful, luxury clothing has often been attractively boxed. Wrapping up more everyday purchases as they do in parts of Europe and Japan, hasn’t really been a thing in the UK that I can remember. Of course, nowadays it is a bit tricky as packaging is a ‘hot’ green issue. Luckily, the paper, cardboard and tissue paper I use is all properly recyclable. Mind you, I think some people might keep their scarves in the boxes – I wouldn’t have enough space to do that!!