An early bird doesn’t always catch the worm

Queue-outside-DM-shopAs part of a rather clever marketing campaign the folks at Dr Martens had a special few minutes this morning when they opened their stores and sold their classic Monkey boot at its original 1960s price – that was £3 – nowadays £110. Obviously there was a limited stock at this low, low price and obviously there was a long, long queue snaking up to their doors.

My daughter and I launched a two-pronged attack, she went to Schuh at Marble Arch in London and I trekked into to join the queue outside the Dr Martens in Norwich. When I arrived it was already over 100 people long with some determined people queuing since 3.00am, but I thought I’d wait anyway. Even in England where we Brits are famous for queuing you still get the odd queue-jumpers. This pair of lads shuffled up to join their friends and then stood their sheepishly as a wave of muttering rolled over them. As it was no-one this far down the queue got anywhere near the £3 boots, but we were all given 25% off vouchers by a helpful shop assistant at 8.50am.

Despite my failure, all was not lost because my daughter (a true early bird) in London got the boots she wanted at the 1960s price.

At least one early bird caught the worm. Dr Martens Cappers  at the 1960s price of £3. (normally £100+)
At least one early bird caught the worm.
Dr Martens Cappers at the 1960s price of £3. (normally £100+)

Author: agnesashe

Artisan, blogger and passionate East Anglian working from home.

13 thoughts on “An early bird doesn’t always catch the worm”

  1. I have heard that Dr Martens aren’t the quality product they once were. Were they bought out recently, because I think they’re made abroad now. That’s what Peter Capaldi said anyway when they had to clarify to all the world media that his boots weren’t Dr Martens as had been stated.

    1. When I researched them earlier this year they had been bought by a private equity firm. The original DMs production had been shifted abroad mid 90s ??, but I read that since 2004 they’d reopened their Northampton factory and were making their vintage brands there again. Don’t know about the quality – my last pair seem fine. Oh poor Mr Capaldi – in hot water over his footwear – duh, does it matter?

      1. I’ve finally found the source of what I remembered. When the picture of his new costume was revealed it was deconstructed by all the media, as this is what the BBC told them, as Dr Marten boots and a Crombie coat. Whereas it’s neither.

        I have always fancied a pair of Dr Marten (type) boots although I never realised how expensive they were. I do now… (p.s. Capaldi boots are Loake, size 10, and cost £215) so well done to your daughter and her £3.

        From the Telegraph:

        “As reported elsewhere in the Telegraph today, the BBC boo-booed big time when it wrongly stated that the shoes worn by Capaldi in its first publicity picture of him were made by Dr Martens. DMs is a formerly fine brand with a truly great heritage, but which has recently ceased to produce the vast majority of its boots in England. Instead, it manufactures offshore, in Asia, and while Permira – the venture capital fund that now owns it – is doing a great job of selling Dr Martens as an iconic British brand in its international advertising campaigns, the standard of its boots has slipped substantially.”

      2. Goodness whatever next the Telegraph criticising an iconic UK brand. I can’t really judge on the quality issue of my daughter’s £3 DMs as they certainly look pretty much like my old ones, but it will be in the wearing that truth will out. I have certainly noticed that the soles on my most recent Caterpillar boots are not as thick and comfortable as a pair I bought about eight years ago. Perhaps with the recession a lot of manufacturers have discretely cut the spec on their products?

    1. How lovely – a whole month, so not too much rushing around. Are you staying with your relatives in Kent or was it Sussex? I do hope you bring some Australian sun with you to warm our Autumn days. Are you touring literary hotspots, Austen, Brontes, Dickens etc on this visit?

      1. Sunshine? We were stone dry for three months, and now it is raining. There is nothing like Australian rain, cascading out of the sky in sheets of impenetrable sketch lines. Today, though, it has been sun, showers, showers, sun, showers, showers, showers. And yes, we will kick off in Kent, and who knows from there. Nice idea about the literary pilgrimage, but not sure hubbie could handle that. We are, however, spending a week in Bradford to do some research for another book.Should we think about a detour to Norfolk? A friend told me that Norwich Cathedral had a dodgy Aussie minister who sold off the pews and left the faithful with rush seats. Truth or fiction?

      2. Well there are certainly no pews in Norwich Cathedral, I’m not a local so can’t say if that’s a true story, but it wouldn’t surprise me. Not sure if Norfolk is worth a detour, famous for being flat and ‘on the road to nowhere’ these days. And, Norwich is 500 years past its heyday!

        However, 8 miles west of Bradford is Haworth, with the Brontë Parsonage Museum – certainly of World significance, well the literary world anyway. I’ve not been yet, but my sister (English Lit person) was impressed not least with the setting. Hope you have time to visit it.

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